Over the past three to four years (since around 2021), the coquette fairy aesthetic has quickly grown in popularity among young people. It’s a romantic, delicate, slightly fairytale-like style that blends the classic coquette femininity with the whimsical fantasy of fairycore.
Coquette and fairy styles first became highly visible through TikTok and Pinterest trends in 2021–2022, and have gained even more momentum between 2023–2025. This aesthetic is especially loved by teens and young adults who want to highlight softness, creativity, and a romantic worldview.
The roots of the style lie partly in early-2000s Y2K fashion (lace tops, pearl necklaces, tiny bows) and partly in romantic fashion history (19th-century lace dresses, Victorian details). Fairycore adds the dreamy side of fantasy – lightness, gentleness, and a touch of the magical. [...]